Flourish Your
Natural Curls
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CURLS.
Length.
Retention.
Reviews
VALUED Hair CARE
Curated collection of clean, effective products for every curl type and hair need.
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Deep cleansing: Clay masks absorb dirt, oil, and impurities from deep within the pores.
Oil control: Clay (especially bentonite or kaolin) absorbs excess sebum, without overly drying hair.
Exfoliation: As the mask dries and is removed, it gently exfoliates the skin.
Pore Minimizing Appearance: By tightening the skin and removing impurities, clay masks can reduce the appearance of large pores.
Curl Definition & Skin Healing: Not only does this clay mask help define your natural curl pattern, but it also promotes skin rejuvenation - as it is also very gentle to use on the skin.
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On detangled strands, with fingers, thoroughly apply mixture to scalp & strands of hair. Rinse thoroughly after a minimum of 20 minutes in hair.
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Intense Hydration: Deep conditioners are rich in moisturizing ingredients that penetrate the hair shaft.
Strengthens Hair: Infused with proteins and amino acids that help rebuild weak or broken hair strands.
Improves Shine & Softness: Seals the cuticle, making hair appear smoother, shinier, and more manageable.
Enhances Curl Definition: Hydration helps curls clump together and retain shape.
Reduces Frizz & Easier to Detangle: Moisturised hair is less prone to frizz and flyaways, improving overall softness & manageability.
Scalp Health: Our ingredients that soothe and hydrate the scalp, helping with overall flakiness & itchiness.
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On clean, damp hair, thoroughly apply deep conditioner along hair shaft. Sit under a dryer for 20-30 minutes with a cap. Rinse accordingly.
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Stimulates hair growth by increasing blood circulation to the scalp
Nourishes hair follicles with essential nutrients and vitamins
Strengthens hair strands, reducing breakage and split ends
Moisturizes the scalp, preventing dryness and flakiness
Reduces hair fall by improving scalp health
Improves hair thickness and volume over time
Fights dandruff and other scalp infections
Adds shine and smoothness to dull or frizzy hair
Protects against damage from heat styling and harsh weather
Reduces split ends when used regularly on the ends
Helps maintain scalp pH and oil balance
Promotes longer hair retention by strengthening roots and preventing early shedding
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Apply a few drops of oil directly to your scalp using your fingertips or a dropper. Gently massage in circular motions for 5–10 minutes to stimulate blood flow. Distribute the oil down to the length and ends of your hair. Oil can be heated as well for a hot oil treatment.
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Loosens knots and tangles easily, reducing time spent combing
Minimizes breakage and split ends during detangling
Deeply hydrates dry or brittle hair for improved elasticity
Makes hair smoother and softer, improving manageability
Reduces frizz and flyaways by sealing the hair cuticle
Improves slip, allowing combs and brushes to glide through hair
Strengthens hair with added nutrients like keratin, proteins, or oils
Protects hair from damage caused by pulling or tugging
Enhances shine and silkiness for a healthier appearance
Safe for all hair types, especially curly, coily, or textured hair
Prepares hair for styling, making it easier to handle post-wash
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Divide your hair into sections (especially if it’s thick or curly). Apply the mask generously from mid-length to ends. Use your fingers to distribute and start loosening tangles.
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Locks in lasting moisture & softness
Makes detangling easier, reducing breakage
Helps control frizz & flyaways
Protects against heat, sun, and environmental damage
Leaves hair smooth, shiny, and manageable
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Apply leave-in conditioner to clean, damp hair, focusing on the mid-lengths and ends. Distribute evenly with your fingers or a wide-tooth comb, then style as desired—no rinsing needed.
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Moisturizes hair and prevents dryness
Smooths the hair cuticle, making hair feel softer and silkier
Reduces frizz and flyaways
Improves manageability, making detangling easier
Adds shine and enhances overall appearance
Helps prevent breakage by strengthening and protecting strands
Protects hair from damage caused by styling tools and environmental stress
Reduces split ends with regular use
Balances hair porosity, especially after shampooing
Improves elasticity, reducing the chance of snapping during brushing or styling
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Squeeze out excess water from your hair. Apply conditioner from mid-length to ends. Use fingers to evenly distribute it through your hair. Conditioner can be left on hair for 1-3 minutes.
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Deeply moisturizes and nourishes dry, coarse, or curly hair
Seals in moisture to prevent dryness and brittleness
Softens hair, making it smoother and easier to manage
Reduces frizz and flyaways by smoothing the hair cuticle
Protects hair from damage caused by heat, cold, and environmental factors
Strengthens hair with vitamins and fatty acids
Helps repair split ends and prevents breakage
Improves elasticity, reducing hair snapping during styling
Promotes healthy scalp by providing soothing hydration
Enhances natural shine without making hair greasy
Great for styling and twist-outs in textured or natural hair
Can be used as a sealant after applying leave-in conditioner
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On freshly washed hair, apply butter to style natural hair. This butter is intended to use on wet hair and for damp hairstyles.
